Bite-sized delights and fruit-forward sips join the menu for a limited time starting Feb. 2
Pasadena, CA (RestaurantNews.com) Snack icon Wetzel’s Pretzels is celebrating the month of love and introducing two new limited-time menu items with the debut of Berry Sweet Bitz made with Nutella® and Watermelon Strawberry Lemonade with Mango Boba, available at
participating locations from Feb. 2 through May 31. Berry Sweet Bitz features Wetzel’s fresh-baked, bite-sized pretzels, served warm and drizzled with Nutella® and strawberry sauce. The combination delivers a sweet take on a familiar favorite, blending delicious cocoa-hazelnut flavor with a bright berry finish.
The Watermelon Strawberry Lemonade with Mango Boba brings a tropical, refreshing addition to the menu. It combines fruity flavors with classic lemonade and mango boba for added texture, creating a fun sip for the season.
“These new items bring a sweeter side to our menu while still staying true to what guests love about Wetzel’s,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “They’re perfect for sharing – or enjoying solo – as a sweet treat throughout the season.”
To celebrate this seasonal launch, Wetzel’s Rewards members can get $1 off the Berry Sweet Bitz in honor of World Nutella® Day, Feb. 2–5, by using the code BERRYSWEET in the Wetzel’s mobile app.
Building on the success of limited-time favorites like Apple Cinnamon Bitz and Frozen Hot Chocolate, Wetzel’s Pretzels continues to refresh its menu with new twists for guests to enjoy year-round.
For more information on Wetzel’s Pretzels, visit Wetzels.com and download the Wetzel’s Pretzels app.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Entrepreneur’s Franchise 500 alongside Franchise Business Review‘s 2026 Top Franchises, 2026 Top Franchises for Women and Top Culture100 lists.
About Nutella®
Nutella was born in 1964. The unique hazelnut spread that millions of people around the world love is made with a meticulous selection of high-quality ingredients and an exacting, artisan-inspired production. Today, the popular hazelnut spread is available in around 160 countries worldwide and has expanded to offer delicious snacks filled with creamy Nutella, including Nutella Biscuits, Nutella B-ready, and Nutella & Go.
Contact:
Paul Donahie
Champion
[email protected]
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