Craft casual burgers, brats and brews powerhouse doubles down with limited-time burger created in collaboration with Josh Elkin for the recent Jake Paul look-alike competition, available nationwide July 29
Pasadena, CA (RestaurantNews.com) Following a sell-out debut and rave reviews, Dog Haus is bringing back the betr burger as its latest limited-time offer. Originally created as a one-day stunt for a Jake Paul look-alike event – hosted in partnership with sports betting and media company betr – the burger quickly became a full-blown flavor phenomenon. Developed in collaboration with viral chef and culinary creator Josh Elkin, the betr burger was designed to hype the event, but once guests got a taste, they demanded more.
Now, Dog Haus is betting big on this flavor-packed fan favorite. Crafted with Josh Elkin and betr, the platform co-founded by boxer, entrepreneur, and digital trailblazer Jake Paul, the betr burger returns as the ultimate culinary parlay.
The limited-time creation drops nationwide Tuesday, July 29, at participating Dog Haus locations, and will be available through Monday, Sept. 8. Haus Rewards members, however, get exclusive early access now through July 28 in the app.
This limited-time knockout features a Creekstone Farms 100% Angus beef smash patty generously dusted with Dog Haus’ signature Nashville Hot rub, stacked with bacon onion jam, white American cheese, pickles, lettuce, miso ranch, and Jake Paul-inspired El Gallo sauce – all tucked between grilled King’s Hawaiian rolls. Sweet, spicy, savory, and unapologetically bold, it’s a burger built to win.
“I built the Betr Burger to be a winning hand – bold enough to stand out, balanced enough to keep you coming back. It’s a flavor gamble you definitely want to take.” said Josh Elkin.
To complete the flavor journey, pair it with a crisp Amber Ale or a Peach Maple Smash, available at Dog Haus locations that serve liquor, for the ultimate sweet-meets-heat contrast.
The betr burger marks the latest in Dog Haus’ ongoing series of collaborations with Elkin, whose inventive, social-media-ready creations have included the wildly popular Aloha Soopah Slider and the Bacon & Sausage Breakfast Chimichanga.
About Dog Haus
Dog Haus, an award-winning, craft-casual concept known for its burgers, brats and brews, has garnered a devoted following nationwide since its inception in 2010. Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, Calif., and has since expanded to 50+ locations. Diners love the brand’s signature all-beef dogs and hand-crafted sausages made with no added nitrates, and its 100% Black Angus beef burgers – all made with hormone- and antibiotic-free meat and served on grilled King’s Hawaiian rolls. With a mission to sustainably feed everyone who walks through its doors, Dog Haus also offers a diverse lineup of plant-based burgers, sausage and chicken creations. A favorite among foodies and critics alike, the brand has received numerous accolades – including Nation’s Restaurant News’ prestigious MenuMasters Award, Fast Casual’s Top 25 Movers and Shakers and Franchise Times’ Zor Award as a “Top Brand to Buy” – and continues to give back through its national charity partnership with No Kid Hungry to help feed millions of kids nationwide. In 2020, Dog Haus launched a slate of sub-brands: Bad-Ass Breakfast Burritos, Bad Mutha Clucka; Big Belly Burgers, JAILBIRD, and vegetarian-focused Plant B. Dog Haus’ iOS and Android app, Haus Rewards, encompasses Dog Haus, Bad-Ass Breakfast Burritos and Big Belly Burgers featuring a digital ordering experience and loyalty program. For up-to-date location and brand information, visit the about page at DogHaus.com or follow Dog Haus on Facebook, Instagram, TikTok and X.
About Josh Elkin
From a curious home cook to a social media sensation, Josh’s journey has been seasoned with experimentation and garnished with success. Each dish he crafts is not just a recipe; it’s a story told through flavors, textures, and vibrant visuals, resonating with a diverse, food-loving community. Through his unique way of looking at food, and being able to combine cultures, flavors, textures, and items, Josh has earned himself a career making food the world never thought existed for well over a decade. Follow Josh on Instagram, TikTok and Snapchat.
About BETR
Founded in 2022 by Joey Levy and Jake Paul, Betr is the first direct-to-consumer microbetting focused sports betting company. Betr has also launched a new media venture for the next generation of sports fans. Betr is setting out to disrupt legacy gambling and legacy media, with a mission of making sports and betting betr. You can find Betr on @betr on TikTok, YouTube, Instagram, and Twitter, and on LinkedIn and at Betr.app. To learn more about responsible play, please visit Betr.app/responsibility.
Contact:
Samantha Babbili
Champion
[email protected]
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