Nutritious, fast-casual brand brings made-to-order smoothies, fresh flavors and good vibes to more of Fairfax County later this year
Reston, VA (RestaurantNews.com) South Block, the fast-casual brand known for açai bowls, smoothies and cold-pressed juices, is bringing its fresh flavors to Reston this fall with the opening of its 21st location at 1835 Fountain Dr., Reston, VA 20190. This milestone reinforces South Block’s ongoing mission to spread good vibes, community focus and refreshing products with high-quality ingredients across Northern Virginia’s suburbs.
“Reston has such a great energy – it feels like a natural next step for us,” said Amir Mostafavi, CEO and Founder of South Block. “We’ve always believed in the power of good food and good vibes to bring people together, and we’re really looking forward to becoming part of the community and continuing to build something meaningful, one block at a time.”
Nestled in the heart of Reston, the new location will operate from 8 a.m. to 7 p.m. daily, and will offer the brand’s most popular smoothies, bowls and juices – all made to order using wholesome, nourishing ingredients. Whether guests are looking for a quick breakfast, post-workout fuel or a refreshing midday boost, South Block is ready to deliver.
Known as Northern Virginia’s first cold-pressed micro-juicery, South Block has been serving fan favorites like the Super Green Smoothie and iconic Warrior Bowl since 2011. For more information or to find the nearest location, visit SouthBlock.com.
About South Block
South Block opened its first location in Arlington, Va. in 2011, with a mission to make people feel awesome one block at a time. It specializes in fresh, made-to-order smoothies, açai bowls, toasts and cold-pressed juices. The name was inspired by its first location on the south side of a block in the Clarendon neighborhood. South Block now has 21 locations across DC, Maryland and Virginia. Mostafavi also started a nonprofit for South Block called Fruitful Planet, which helps provide fresh fruits and vegetables to underserved communities. Learn more at SouthBlock.com.
About Savory Fund
Savory is an innovative private equity firm that combines over $750 million in assets under management with a growth playbook and expertise that has been developed over 16 years of operating in the restaurant industry. Savory partners with high-potential, profitable, emerging restaurant brands, to deliver financial capital, industry expertise, growth and revenue opportunities, profitability enhancements and new location development. The Savory team contributes directly to all aspects of growth and replication by using a proven playbook and methodology. Founder involvement in the expansion of a brand is a central theme of the Savory approach as founders carry the tribal knowledge around the uniqueness that has energized early success and is essential to future growth. Savory is currently invested in the following brands: Swig, R&R BBQ, PINCHO, Via 313 Pizzeria, Mo’ Bettahs Hawaiian Style Food, 86 Repairs, Saigon Hustle, Hash Kitchen, The Sicilian Butcher, Houston TX Hot Chicken, South Block, Bonrue Bakery and Hawkers. For more information, visit SavoryFund.com.
Contact:
Josiah Kinman
Champion
936-615-8979
[email protected]
