Liquid I.V. enlists former Poppi CMO to drive cultural impact
The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport, music and movie partnerships.
Inside Omaha Steaks’ efforts to ditch marketing bull and attract Gen Z
The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer partnerships.
Read MoreLeftovers: Ghirardelli bites into Dubai chocolate | PepsiCo’s Flamin’ Hot spices up Pilgrim’s chicken
The chocolatier is the latest to jump into the TikTok-inspired craze, while California Pizza Kitchen expands its CPG lineup with prepackaged salads.
Read MorePicard opens up new UK front with Sainsbury’s listing
French frozen-food retailer Picard is expanding the reach of its branded products in the UK through listings at Sainsbury's.The post Picard opens up..
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Crunchy Chip Chicken
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Liquid I.V. enlists former Poppi CMO to drive cultural impact
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RestaurantData Completes Restaurant Enterprise Index Baseline with 500 Companies
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Crunchy Chip Poultry