Wednesday, 21 Oct, 2026
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Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze


Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis.