Hispanic Heritage Month Begins September 15 – The Toast Begins September 1 with Dos-A-Ritas and 1800® Coconut Lemonade Margaritas Headlining a Month-Long Texas Celebration
Texas (RestaurantNews.com) SSCP-owned Applebee’s locations in Austin, Dallas, Houston, and Central and East Texas are so excited to celebrate Hispanic Heritage Month that they are starting two weeks early and are commemorating the event with two libations to honor a large part of the Lone Star State’s neighborhood.
Beginning today and for the entire month of September, SSCP’s Applebee’s will feature two limited-time $6.99 margaritas: the Dos-A-Rita and 1800® Coconut Lemonade Margarita. The initiative was first reported by The Dallas Morning News food reporter Imelda Garcia: DallasNews.com/food/restaurant-news/article/applebees-margaritas-hispanic-heritage-month-texas-22411339.php
- $6.99 DOS-A-RITA
A refreshing combination of Applebee’s House Margarita and a 7 oz. Dos Equis® Lager. Served over ice with a salted rim and fresh lime, the Dos-A-Rita blends crisp beer flavor with the sweet and citrusy taste of a classic margarita. Guests can also enjoy it frozen for an additional $1.
- $6.99 1800® COCONUT LEMONADE MARGARITA
1800® Coconut Lemonade Margarita: made with 1800® Coconut Tequila, lemonade, and triple sec, this cocktail delivers a smooth blend of tropical coconut and bright citrus flavors. Served over ice with fresh lime, it is a light and refreshing way to enjoy the final days of Summer.
“Hispanic heritage is not something that suddenly becomes relevant in Texas on September 15, the official start of Hispanic Heritage Month. It is part of who we are every day,” said Blake Roe, Vice President of Marketing for SSCP. “We wanted to start the celebration early; keep it going throughout September and give our neighbors two great reasons to raise a glass together.”
Hispanic heritage has been part of the Texas story for centuries, shaping the state’s food, music, language, architecture and traditions. The connection is not ceremonial or distant; it is woven into everyday life across the Lone Star State. Texas’ Hispanic population surpassed 12 million in 2022, making it the state’s largest demographic group – another reason Hispanic Heritage Month is particularly relevant in the Lone Star State.
To find your local restaurant to dine in, visit Applebees.com/restaurants. To order Applebee’s To Go or delivery, visit Applebees.com or the Applebee’s mobile app (iOS, Google). For even more exclusive deals and specials, guests can sign up to be a part of the neighborhood. Join Club Applebee’s® and receive a welcome offer. To find a participating Applebee’s restaurant in Texas, visit Applebees.com. Guests can also join Club Applebee’s® for exclusive deals, specials and a welcome offer.
*Guests must be 21 years or over to enjoy either Hispanic Heritage Month cocktail. Applebee’s reminds you to please drink responsibly. Valid at Applebee’s locations in Texas operated by SSCP Management, excluding Kyle, San Antonio, New Braunfels, Marshall, Texarkana, & Mount Pleasant locations. Offer is valid for dine-in only, while supplies last. It is void where prohibited and is not valid with other coupons or discounts. Tax & gratuity are excluded, and participation may vary.
About SSCP
SSCP Management is a family-owned and operated, award-winning restaurant leader. The company was founded in Dallas, Texas, by Sunil Dharod, the owner and CEO, a renowned businessman and philanthropist. He now leads the company’s future alongside his son, Chris Dharod, SSCP President, and his daughter, Puja Dharod, Vice President of Investments at SSCP, who are both determined to continue the legacy their father started and sustained. SSCP consistently strives to deliver the best experience for its guests through exceptional service. For more details, visit SSCP.com or LinkedIn.
About Applebee’s®
As one of the world’s largest casual dining brands, Applebee’s Neighborhood Grill + Bar serves as America’s kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee’s makes it easy for family and friends to connect, whether it’s in a dining room or in the comfort of a living room; Eatin’ Good in the Neighborhood
is a familiar and affordable escape from the everyday. Applebee’s restaurants are owned and operated by entrepreneurs dedicated not only to serving great food but also to building up the communities we call home. From raising money for local charities to hosting community fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®. Applebee’s and its franchise operations together consisted of 1,498 Applebee’s restaurants globally as of March 29, 2026. This number does not include 71 company-owned Applebee’s restaurants. Applebee’s is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world’s largest full-service restaurant companies.
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Media Contact for SSCP:
derek farley – president
[email protected]
derekPR.com
704-941-7353
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