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Celebrity-studded Caliwater bets cactus is next big wave in hydration

By Roger Rizzo 6 March, 2026 0 mins read 6 Views

Celebrity-studded Caliwater bets cactus is next big wave in hydration

Despite a roster of investors including Demi Lovato and Benson Boone, the brand hopes to scale by focusing its messaging around taste.


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